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CATEGORY : INTERNATIONAL MARKETING
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Query from: Neeraj Gargi, India, 08/18/07
Topic: INTERNATIONAL MARKETING      Submitted on: Ammas.com
Subject: MBA from IGNOU in Marketing...

Hello

I am pusuing my MBA from IGNOU in Marketing. At this stage i need to submit my project MS 100. For this from last couple of weeks i am struggling in preparing project synopsis. I need help in this regard. My area of interest is IT Marketing. I have thought of few topics like IT Outsourcing in India, Google AdSense etc but not clear how should i cover these topics. I need urgent help in this regard.

Rate = 3.5 (Rated by 3 Council Members)
[ This query closed ]
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Response from: par ,   
Registered Member on ChennaiOnline.com
Source: This information comes from my own knowledge.
The best way is that you look up the articles which appeared in good journals magazines, newspapers about IT marketing. After analyzing these articles you would be able to fix on some topic which may be worth while to read on. I think for this masters program you just take one small yet valuable topic which will be better.

Rate = 2 (Rated by 2 Council Members)

 
Response from: Malleeswari GVN,   
Featured Member on Ammas.com
Source: This information comes from my own knowledge.
For any project work, even though the topic is small, the presentation and the coverage should be wide. Choose a topic on which you can get maximum information quickly. For example IT outsorcing in India. You can get lots of articles on this on web and in daily newspapers. You can even meet some of the high ranked officials in IT industry and get your queries cleared.

All the best!

Rate = 1.5 (Rated by 1 Council Member)

Thank this advisor   
 
Response from: Kaushik Chatterjee,   
Registered Member on Ask Agent
Source: This information comes from my own knowledge.
Lets say it IT outsourcing which you will cover. Recommend that you break your project report into parts : Title Page, Contents, Foreword, introduction, Main topics ( history of outsourcing, India's strength, weakness, threat and opportunities, other rising players, how the marketing is done, role of operations and its effect on marketing, etc.), Case studies ( GE, Infosys, Wipro to the smaller ones and the various domains like banking, agricuture, medicine, etc. where we are contrbuting). Have a bibliography and show the sources where you got your data from. That brings us to part 2: Material. Go to the outsourcing forums andf post all questions, go to the company sites, go to newspaper and magazine sites and search ( and be patient while at it). Recommend you study a few model papers from Harvard, Stanford, yale , etc. which are available online.Use a good clean font and put in graphs and pictures to illustrate. Lastly, don't make it too thick so it looks like a only copy paste job.

The above process can be used for any other topic like contract research marketing, Internet Advertising, Blogging and the gen y market, etc.

Good Luck

Rate = 2.5 (Rated by 1 Council Member)

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