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Home > Categories > Consumer Goods > FMCG > View Advice  

Query from: Anonymous, United States, 05/24/10
Topic: FMCG      Submitted on:
Subject: Is fuji bottled water really from there?

This question has come from a cell phone. Please provide your answer WITHOUT using links or attaching images, docs, etc. (You must still give your source, however).
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Here is the question: Is fuji bottled water really from there?

Rate = 3 (Rated by 2 Council Members)
[ This query closed ]
Yes, FIJI Water really is from islands of Fiji. The islands of Fiji are an archipelago of over 300 islands located in the South Pacific. FIJI Water is the result of rainfall that fell long before the Industrial Revolution, filtering slowly through mineral-rich rock over hundreds of years. Gathering minerals like silica along the way, FIJI Water collects in an underground aquifer that keeps the water preserved and protected from external elements. According the EPA (Environmental Protection Agency), artesian water is by definition more pure because the confining layers of rock and clay protect the water from contamination. In the case of FIJI Water, the water remains in this aquifer until it is bottled and shipped to you. It's water the way nature intended, untouched by man until you unscrew the cap.

Fijian Water VS City of Cleveland

In 2007, Fijian Water ran a campaign saying that their water is better because it was not bottled in Cleveland, Ohio. The City of Cleveland Water Department took on Fijian Water. The Cleveland Water Department took a sample Cleveland's Tap Water and a sample of the Fijian Water and found out that the Fijian Water had 6.0ppm of Arscenic and the average Cleveland Tap had none. Cleveland Water is tested daily for quality and health concerns. Fiji water is from a waterfall.

Environmental and Social

FIJI Water's production plant runs on diesel fuel, 24 hours a day. The high-grade plastic used to make the bottles is transported from China to Fiji, and then (full of water) to the United States and other countries. In 2008, the company launched a promotional campaign and publicized intentions to become carbon negative, to reduce the size of its packaging 20% by 2010, and to explore recycling opportunities.

Over the past few years journalists and commentators have denounced bottled water as an environmental evil, for example, of greenhouse gas emissions from producing and transporting one bottle of Fiji water all the way from the South Pacific to the US.A short time later Fast Company magazine published "Message in a Bottle," further exposing the bottled water industry and Fiji specifically. Perhaps in response to the bad publicity, Fiji Water unveiled a marketing campaign to publicly show their green side. The website explains their efforts to quantify their greenhouse emissions, reduce those emissions through energy efficiency and renewable energy, and to offset the remaining emissions through the reforestation of rain forest on the island of Fiji. Despite these noble efforts the Fiji Water company has continued to receive criticism and even accusations of "Greenwashing."

Rate = 3 (Rated by 1 Council Member)

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Response from: KG Anand,   
Council Member on
Source: This information comes from my own knowledge.
Fuji is the Japan's tallest ountain which mostly remains snow claded and it has social and religious importance in Japan. It is even worshiped in Japan. The water obtained from Fuji's snow is suppose to be very pure and pious. In Japan it is definitely obtained from Fuji mountain. I have myself visited and seen Fuji mountain and obtaining water from it in Japan couple of times.

But in India Fuji mineral water is just a duplicaion of the name from Japan and not at all obtained from Fuji mountain of Japan hich is not possible and practical. It is only Indian Mineral Water with duplication of name of Fuji and let that be clear to consumers and public in general. It is duplicate mineral wate under the name of Japan's Fuji mountain.

Rate = 2.5 (Rated by 1 Council Member)

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